It seems like everything related to Apple must come with its share of marketing hyperbole (and a well-shot video).

Witness Fifty Three's Pencil. The guys behind Microsoft's canceled Courier project founded their own studio and released Paper for iPad about two years ago. It's a very nice and very simple drawing app.

Watch the video below to see the app in action with the company's new bluetooth Pencil. Breathless hype from The Verge's Ellis Hamburger ("the best iPad stylus yet") aside, it's like drawing with a big crayon.

Great tools inspire great ideas. Pencil is the most natural and expressive tool for getting ideas on Paper. Advanced technology meets beautiful design to keep you in the flow, without needing to switch tools. With Erase, Blend, and adaptive Palm Rejection, Pencil puts creative possibility in your hands. Learn more about Pencil: Download Paper: Director: Andrew S Allen Editing & Post Production: Kristofer Martin Original Score: Patrick Cannell ( Recording & Mastering: Jeremy Sklarsky ( Cellist: Dave Eggar ( Recorded at Threshold Studios ( Music Supervision: Good Ear Music Supervision ( Production: Allen Lau, Amy Cao, Denis Kovacs, KJ Chun, Jason Sondhi, Tara Feener Special Thanks: Chana Lee Mitty, Jen Mussari, and Amit Pitaru

AuthorRick Rodriguez